L13 Keurig-Green Mountain.docx - Melanie Penaloza B410...

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Melanie Penaloza B410 December 9, 2020 L13 Keurig-Green Mountain 1. What happened in your negotiations? a. What was the tone of your negotiations?
b. What actions did your counterparty take that were particularly effective?
c. Did you walk through a per cup economic analysis?
d. What major points of disagreement did you encounter?
2. How important is this negotiation to Keurig? What is at stake? a. How did you view Keurig’s position?

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