December 9, 2020
L13 Keurig-Green Mountain
What happened in your negotiations?
What was the tone of your negotiations?
What actions did your counterparty take that were particularly effective?
Did you walk through a per cup economic analysis?
What major points of disagreement did you encounter?
How important is this negotiation to Keurig? What is at stake?
How did you view Keurig’s position?