First Year Seminar Chapters 1-4 Short Summaries The Tipping Point Malcolm Gladwell Chapter 1: The Three Rules of Epidemics Gladwell points out that trends such as the serious epidemic of syphilis and the spiked popularity of Hush Puppies – as different as these two are – have major similarities when it comes to the question of how it all began, or “the tipping point”. Chapter 1 introduces the principle of the three rules of epidemics, which determine if/when the tipping point will be reached: the Law of the Few, the Stickiness Factor, and the Power of Context. Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen In order for a trend to reach a tipping point, at least one of three types of people are typically involved: connectors, mavens, and salesmen. Connectors are individuals with ties in a variety of different activities and social groups, who build and promote relationships between the people they know. Their abilities make them the best candidates for passing on news via “word
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This note was uploaded on 04/07/2008 for the course INTD 101 taught by Professor Mccarthy during the Fall '07 term at Ramapo.