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Media Theories (cont.)

Media Theories (cont.) - April 7 2008 Media Theories(cont...

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April 7, 2008 Media Theories (cont.) Displacement Theory • The media displaces other things in our lives - Instead of reading, exercising, sitting down to dinner with family - Functional Similarity - we only would have watched television if we weren't listening to the radio • Inverse Correlational Relationship between academic achievement and watching the media - If time watching goes up, academic achievement goes down (vice versa) Cultivation Theory • Television fosters beliefs about social reality - Unrealistic - Promote a distorted view of life ("Friends" - with the jobs they had, could they live like they did?) • Quarter-life Crisis (by 25, people expect to have the exact same that their parents had) Assumptions of Cultivation Theory 1. Television is unique (television is everywhere; reaches everyone; no skills needed to understand television) 2. Television forms the cultural mainstream (forms the general view of life in our society; what it's all about; what we should do, believe, etc.) 3. Television cultivates basic assumptions about life, rather than specific attitudes and
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