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Unformatted text preview: - Distort the Information Avoiding Dissonance:- Selective Exposure (seeking consistent information not already present)- Selective Attention (looking only at consistent information once it's there)- Selective Interpretation (interpreting ambiguous information so it becomes consistent)- Selective Retention (remembering/learning consistent information) Theory of Reasoned Action We can predict people's behavior by their intentions Determining Intentions- In order to determine someone's intentions, we must know two things: 1. Attitudes 2. Subjective Norms Other factors that influence the attitude-behavior relationship: 1. Personal Experience 2. Ego Involvement...
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This note was uploaded on 04/07/2008 for the course COM 111 taught by Professor Hallsten during the Spring '08 term at Illinois State.
- Spring '08