Advertising - no troubles associated with alcohol) Myth #2...

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April 3, 2008 Advertising Alcohol Advertising • Alcohol is magic (it can make us successful, sexy; everyone wants to believe in happy ending) • Advertisers are only going to promote the positive Alcohol Statistics • 10% of all deaths in the United States (including half of all homicides and a quarter of all suicides) are related to alcohol • The economic cost exceeds $100 billion/year • One in every 10 Americans are alcoholic Alcohol Advertising • More than $2 billion is spent on alcohol advertising each year Interesting Facts • 10% of the drinking-age population consumes over one-half of all alcohol beverages sold "If all 105 million drinkers of legal age consumed the official "moderate" amount of alcohol, the industry would suffer a 40% decrease in the sale of beer, wine, and distilled spirits." - Robert Hammond, Alcohol Research Information Service Seven Myths Alcohol Advertisers Want You to Believe Myth #1 - Drinking is a risk-free activity (It's okay to be obsessed with alcohol; there are
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Unformatted text preview: no troubles associated with alcohol) Myth #2 -You can't survive without drinking (Alcohol is essential for life (without it, that person will die)) Myth #3 - Problem drinking behaviors are normal (It's normal to drink alone; drinking alleviates feelings of isolation) Myth #4- Alcohol is a magic potion that can transform you (happiness, wealth & prestige, athletic ability, sexual satisfaction) Myth #5 - Sports and alcohol go together (alcohol decreases athletic performance) Myth #6 - If these products were truly dangerous, the media would tell us (Fact: Cocaine, heroin, and other illegal drugs are linked to 20,000 deaths a year; alcohol contributes to 100,000 deaths a year) (FYI: Cigarettes kill more than 390,000 a year (or 1,000 a day)) Myth #7 - Alcoholic beverage companies promote moderation drinking ("know when to say when;" "drink responsibly")...
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