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Unformatted text preview: - Radio - NPR 200 NPR stations nationwide (WGLT) 700 public broadcasting stations nationwide (WZND)- Limited governmental funding Radio Prospers! Effective advertising medium Radio is local (75% of advertising is local) Radio is fragmented - narrowcasting (niche) Radio is specialized Radio is personal Radio is mobile Contemporary Radio Satellite Radio (not satellite digital radio)- Radio Programming Services Syndicated shows/advertisements Voice-Tracking Satellite Digital Radio - now offering drive-time services High Definition Radio Web Radio - simulcast, bitcasters Mobiltrak Radio Lingo Spots Barter Spots Stop Set Sweet "The Book" Diary Cume - cumulative number of listeners TSL - time spent listening L.I.M. - "less is more" Burn - how sick of a song a listener is POP Score - how much the listener likes the song Terrestrial - radio picked up by car...
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This note was uploaded on 04/07/2008 for the course COM 160 taught by Professor Hallsten during the Spring '08 term at Illinois State.
- Spring '08
- Mass Communication