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Unformatted text preview: - Radio - NPR • 200 NPR stations nationwide (WGLT) • 700 public broadcasting stations nationwide (WZND)- Limited governmental funding Radio Prospers! • Effective advertising medium • Radio is local (75% of advertising is local) • Radio is fragmented - narrowcasting (niche) • Radio is specialized • Radio is personal • Radio is mobile Contemporary Radio • Satellite Radio (not satellite digital radio)- Radio Programming Services • Syndicated shows/advertisements • Voice-Tracking • Satellite Digital Radio - now offering drive-time services • High Definition Radio • Web Radio - simulcast, bitcasters • Mobiltrak Radio Lingo • Spots • Barter Spots • Stop Set • Sweet • "The Book" • Diary • Cume - cumulative number of listeners • TSL - time spent listening • L.I.M. - "less is more" • Burn - how sick of a song a listener is • POP Score - how much the listener likes the song • Terrestrial - radio picked up by car...
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- Spring '08
- Mass Communication, National Public Radio, FM radio, Satellite radio, satellite digital radio