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Unformatted text preview: - Licenses granted in "public interest, convenience, and neccesity."- Federal Radio Commission (FRC) established - made sure rules were followed ("trustee") • Trustee Model - Spectrum Scarcity, Influence (POWER!) First Broadcasts • Frank Conrad, 1920 (Westinghouse Engineer, Pittsburgh, PA)- KDKA - opens atop Westinghouse Building, sold radios • Radio became extremely popular Costs of Radio • Transmitting costs money • Talent costs money - $3,000 to start, $2,000 per year • Need to make a profit - broadcast programs for free • Initial Reluctance • First Advertisement (1922) - WEAF in New Jersey- 10-minute spot- Long Island Brownstone Apartments • Early Advertising - polite/restrained- Institutional Sponsorship Networks • RCA - added 24 stations to network (NBC Red)- AT&T sponsored NBC Blue • CBS Network • Mutual (The Lone Ranger)...
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This note was uploaded on 04/07/2008 for the course COM 160 taught by Professor Hallsten during the Spring '08 term at Illinois State.
- Spring '08
- Mass Communication