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Unformatted text preview: • News - fact-based- Hard News - timeliness, conflicts, closeness, unusualness- Investigative - time- Editorials - opinions- Soft News - human interest • Education - teach specific ideas of the world in specific ways • Advertisements- Informational- Hard-Sell- Soft-Sell • Production firms create materials for distribution- Administrative personnel- Creative personnel- On-Staff- Freelance- Guilds • Distribution of produced material to target audience- To exhibitors- Powerful distributors are everything- best place/best exhibitors/best audience • Exhibitors present material to audiences- Trade incentives- Co-op advertising • Vertical Integration - owning the gauntlet -> production -> distribution -> exhibition • What might be some limitations? • What might be some strengths?- Thumbs Up/Thumbs Down- Ethical?- Critical Consequences?...
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This note was uploaded on 04/07/2008 for the course COM 160 taught by Professor Hallsten during the Spring '08 term at Illinois State.
- Spring '08
- Mass Communication