The Internet - April 1, 2008 The Internet An Ever-Changing...

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April 1, 2008 The Internet An Ever-Changing Mass Medium Why is the internet distinct? 1. More interactive* 2. Enables traditional media to appear on computer screens 3. Allows for multiple channels of interaction/distribution 4. It allows us to become purveyors of mass media (part of the process) - No gatekeepers preventing you from creating/displaying your message *Before the digital age, mediums didn't have an instantaneous feedback phase History • Began as attack-proof method in the military in the late 60's • ARPAnet ( A dvanced R esearch P rojects A gency Net work) • 1972 - e-mail was introduced ("internetting" was used to describe two or more computers to talk to one another) • 1991 - Internet was open for commercial use at University of Minnesota ("The Gopher") • HTML ( H yper T ext M arket L anguage) • 1993 - Students at University of Illinois released first graphics web-browser ("Mosaic") - Didn't want to commercialize it, so company re-wrote program for own use, turned
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The Internet - April 1, 2008 The Internet An Ever-Changing...

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