Principles of Marketing - Case Study on Consumer Behavior (Kozmo Lounge I Cafe.docx

PRINCIPLES OF MARKETING
Case Study: Consumer Market and Consumer Buyer Behavior
Name of the Student:…………………Md Zahidul Islam……………………………….
ID:………………19-41049-2………
 Instructions :
Please read the following case carefully and then, answer questions number 1, 4,
and 5.

Scroll down and write your answer…

Answer to the Question Number: 1
Answer:
The main objective of this study was to work out the factors that have an effect on client choice
criteria in formal full-service restaurants. The study relies on primary knowledge collected from respondents
with the assistance of structured questionnaires. The questionnaires were administered at designated formal
full service restaurants in Port Elizabeth. In total, four hundred valid responses were enclosed within the
applied mathematics analysis. so as to fulfill the study goals. factor analysis was conducted. Such analysis
thought-about varied impact connected variables as convenience, to relax, been there before, celebration,