Principles of Marketing - Case Study on Consumer Behavior (Kozmo Lounge I Cafe.docx

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PRINCIPLES OF MARKETINGCase Study:Consumer Market and Consumer Buyer BehaviorName of the Student:…………………Md Zahidul Islam……………………………….ID:………………19-41049-2………Instructions:Please read the following case carefully and then, answer questions number 1, 4,and 5.
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Answer to the Question Number: 1Answer:The main objective of this study was to work out the factors that have an effect on client choicecriteria in formal full-service restaurants. The study relies on primary knowledge collected from respondentswith the assistance of structured questionnaires. The questionnaires were administered at designated formalfull service restaurants in Port Elizabeth. In total, four hundred valid responses were enclosed within theapplied mathematics analysis. so as to fulfill the study goals. factor analysis was conducted. Such analysisthought-about varied impact connected variables as convenience, to relax, been there before, celebration,

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Term
Spring
Professor
NNR
Tags
Economics, Sociology, Consumer Market and Consumer Buyer Behavior

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