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Unformatted text preview: es as the study unfolds. All aspects of the study are carefully designed before data is collected. Researcher uses tools, such as questionnaires or equipment to collect numerical data. Researcher is the data gathering instrument. Data is in the form of words, pictures or objects. Data is in the form of numbers and statistics. Subjective ­ individuals’ interpretation of events is important ,e.g., Objective – seeks precise measurement & analysis of target uses participant observation, in­depth interviews etc. concepts, e.g., uses surveys, questionnaires etc. Qualitative data is more 'rich', time consuming, and less able to be Quantitative data is more efficient, able to test hypotheses, but generalized. may miss contextual detail. Researcher tends to become subjectively immersed in the subject Researcher tends to remain objectively separated from the matter. subject matter. Table from Quantitative Research Quantitative Research • The rest of this course will be primarily...
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