SELF TEST_LECTURE 3

13 research involves the gathering of primary data

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Unformatted text preview: nks Chapter 4 12) __________ research involves the gathering of primary data by asking people questions about their knowledge, attitudes, preferences and buying behaviour. 13) __________ research involves the gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling unrelated factors and checking for differences in group response. 14) __________ interviewing is the best contact method for gathering information quickly and provides greater flexibility than mail questionnaires. 15) When considering interview contact methods, __________ interviewing has the lowest level of control of interviewer effects. 16) A __________ is a segment of the population selecte...
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