18 a sample is one where the researcher selects

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: d for marketing research to represent the population as a whole. 17) A __________ sample is one where every member of the population has a known and equal chance of selection. 18) A __________ sample is one where the researcher selects the research participants from a population without giving them equal chance of selection. Page Read the Minicase D below and answer Questions 1 ‐ 9 Minicase D: Each member of the MIS department at Consolidated Diversified Incorporated [CDI] coordinated a different element of the MIS system. Arabella oversaw the integration of everyday information about developments in the marketing environment. Emma coordinated reports from sa...
View Full Document

This note was uploaded on 03/13/2013 for the course MARK 1021 taught by Professor Mahhamde during the Three '11 term at University of New South Wales.

Ask a homework question - tutors are online