2 marketing is the systematic collection and analysis

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Unformatted text preview: _ records can usually be obtained more quickly and cheaply than other information sources. 2) Marketing __________ is the systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. 3) Marketing __________ is the function that links consumer, customer and public to the marketer through information that is used to identify and define marketing opportunities and problems. 4) Studies involving a small number of individuals, such as focus groups or in‐depth one‐on‐one interviews, are known as _________ research. 5) Studies involving a lot of people and utilising statistical tools and techniques are known as _________ resear...
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