6accordingtominicasecevelynisinvolvedinwhichstepofthem

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Unformatted text preview: l of the above. 5) According to Minicase C, if Arabella, Emma, Sarah and Cordelia report to Lola who is responsible for processing their information to make it more useful to managers, then Lola works in which area of the MIS? A) Internal records B) Marketing research C) Marketing intelligence D) Information analysis E) All of the above. 6) According to Minicase C, Evelyn is involved in which step of the marketing research process? A) Defining the problem and research objectives B) Developing the research plan C) Implementing the research plan D) Interpreting and reporting the findings E) All of the above. 7) According to Minicase C, Louis con...
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This note was uploaded on 03/13/2013 for the course MARK 1021 taught by Professor Mahhamde during the Three '11 term at University of New South Wales.

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