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Unformatted text preview: l of the above. 5) According to Minicase C, if Arabella, Emma, Sarah and Cordelia report to Lola who is responsible for processing their information to make it more useful to managers, then Lola works in which area of the MIS? A) Internal records B) Marketing research C) Marketing intelligence D) Information analysis E) All of the above. 6) According to Minicase C, Evelyn is involved in which step of the marketing research process? A) Defining the problem and research objectives B) Developing the research plan C) Implementing the research plan D) Interpreting and reporting the findings E) All of the above. 7) According to Minicase C, Louis con...
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