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Unformatted text preview: ch. 6) _________ research is used to gather preliminary information that will help to define problems better and suggest hypotheses. 7) _________ research is used to describe things such as the market potential for a product. 8) _________ research is used to test hypotheses about cause‐and‐effect relationships. 9) Data that consists of information that already exists somewhere and was collected for an alternate purpose is known as _________ data. 10) Data that consists of information collected for the specific purpose at hand is known as _________ data. 11) Observational research involves the gathering of __________ data by observing relevant people, actions and situations. 1 Fill in the Bla...
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This note was uploaded on 03/13/2013 for the course MARK 1021 taught by Professor Mahhamde during the Three '11 term at University of New South Wales.

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