In the marketing research department at cdi boris

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Unformatted text preview: les reps, accounting, and finance. Sarah conducted studies that linked the company to the consumer through information. Cordelia helped negotiate contracts with firms like Brandscan and Nielsen. In the marketing research department at CDI, Boris spends his time tracking down relevant census data. Sonia often gathers preliminary information prior to a full‐scale project. John runs statistical tests on the data collected. Louis meets with selected consumers to discuss aspects of the company's offers. Evelyn is the chief analyst who draws conclusions for the department's reports. 1) According to Minicase D, Sarah is involved in which aspect of MIS? A) Internal records B) Marketing research C) Marketing intell...
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