econ - Thursday 2PM Radiohead and their Revolutionary...

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Thursday 2PM Radiohead and their Revolutionary Marketing technique I was just recently introduced to Radiohead and their music style not to long ago and quickly grew interest. As my interest for the band continued to grow, I began researching their next work and came across Fans Race to Web for Radiohead's new album not only did the article spark my interest as an up-and-coming Radiohead fan, but it also introduced an unseen marketing technique worth mentioning. Rather than release their new album “In Rainbows” in your local music stores, Radiohead put their whole album available to download online. However, what truly set them apart from any other artist was the fact that before you downloaded their new album, as a fan and loyal customer of their music, you could choose what you wanted to pay for the album. Why would any band decide to let their fans decide how much they think they should pay for this brand new album? How would such a marketing technique ensure any profit for Radiohead? Despite contrary beliefs, this price discriminating monopolist has translated
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This note was uploaded on 04/07/2008 for the course ECOM 0100 taught by Professor Maksymenko during the Fall '07 term at Pittsburgh.

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econ - Thursday 2PM Radiohead and their Revolutionary...

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