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Unformatted text preview: Notes Day 4, 2-6-08 Continuing Marketing According to Duke Marketing is truly defined by perception over reality. Marketers are constantly creating perceptions. Marketing goes on all the time in all of our lives. Selling images, people, etc. Coca Cola made the mistake of assuming people wanted the new flavor. Even though someone said they liked the new flavor, when Coke put out the New Coke, it was that persons perception that Coke was screwing them over. The most successful marketers create strong, vivid, and often emotional connections. Reality & Authenticity Marketing is perception, but authenticity, reality, can be a highly effective marketing method . Authenticity could be some sense of the meaning of the way something is presented. Be genuine. Authenticity is easier to sell because you dont need to make up the reality. Its much easier to tell the truth because then you dont have to remember your lies. If you put something out there and make a true, succinct statement about it, its have to remember your lies....
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This note was uploaded on 04/07/2008 for the course MKTG 301 taught by Professor Goldman during the Spring '08 term at UMass (Amherst).
- Spring '08