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Unformatted text preview: THREE-STEP WRITING PROCESS
FOR ROUTINE AND POSITIVE MESSAGES
Regardless of the subject matter of your business messages, you can make them more effective by following Carol Cone’s advice (profiled in the chapter-opening Communication
Close-Up) to stay focused on your overall business goals and to emphasize the audience’s
concerns whenever you write. Like Cone, you’ll be composing numerous routine and positive messages during the typical business day. In fact, most business communication is
about routine matters: customer orders, company policies, employees, products, operations, and so on. Such messages are rarely long or complex, but the three-step writing
process still gives you a great way to produce effective messages efficiently. Step 1: Plan Your Message
Even though planning routine and positive messages may take only a few minutes, the four
tasks of planning still apply. First, analyze the situation, making sure that your purpose is
clear and that you know enough about your audience to craft a successful message. Seco...
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- Fall '12