Be sensitive to your audiences needs by maintaining a

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Unformatted text preview: sensitive to your audience’s needs by maintaining a “you” attitude, being polite, emphasizing the positive, and using bias-free language. To strengthen your relationship with your audience, establish your credibility and project your company’s image. Also, even though your tone is usually conversational, some messages may need to be more formal than others. You’ll want to use plain English and make your writing as active as possible. With some practice, you’ll be able to compose most routine messages quickly. In fact, the ability to generate such messages quickly is a key skill for most business executives because you won’t have a lot of time to spend on most messages. Your main idea is probably well defined already; just be sure you stick to it by limiting the scope of your message (see Figure 8.1). Also, your readers in most cases will be interested or at least neutral, so you can usually adopt the direct approach for routine and positive messages: Open with a clear statement of the main idea, include all necessary details in the body, and then...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

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