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Unformatted text preview: d Cone have received numerous 46053 C PHNJ B&E A B PN 213 ConAgra’s Feeding Children Better program
supports thousands of children every year, and the
company’s public relations agency uses these
successes to focus nationwide attention on the
problems of childhood hunger. C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 214 PART 3 5/17/07 12:59 PM Page 214 Crafting Brief Messages awards for their good work and effective communication,
such as the Corporate Citizenship Award from the U.S. Chamber of Commerce and the Cause Marketing Halo Award.
What makes Cone’s messages so effective? Simply
calling attention to ConAgra’s good deeds would be a
positive business result, but doing so would primarily 1 LEARNING OBJECTIVE
Apply the three-step writing
process to routine and
positive messages benefit ConAgra, not the various hunger relief programs.
Instead, Cone puts her news releases to work by highlighting ConAgra’s progress toward the goal of eradicating
childhood hunger, thereby helping her client accomplish
even more positive outcomes through the use of positive
messages.1 USING THE...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12