Conagra and cone have received numerous 46053 c phnj

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: d Cone have received numerous 46053 C PHNJ B&E A B PN 213 ConAgra’s Feeding Children Better program supports thousands of children every year, and the company’s public relations agency uses these successes to focus nationwide attention on the problems of childhood hunger. C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 214 PART 3 5/17/07 12:59 PM Page 214 Crafting Brief Messages awards for their good work and effective communication, such as the Corporate Citizenship Award from the U.S. Chamber of Commerce and the Cause Marketing Halo Award. What makes Cone’s messages so effective? Simply calling attention to ConAgra’s good deeds would be a positive business result, but doing so would primarily 1 LEARNING OBJECTIVE Apply the three-step writing process to routine and positive messages benefit ConAgra, not the various hunger relief programs. Instead, Cone puts her news releases to work by highlighting ConAgra’s progress toward the goal of eradicating childhood hunger, thereby helping her client accomplish even more positive outcomes through the use of positive messages.1 USING THE...
View Full Document

This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

Ask a homework question - tutors are online