Unformatted text preview: and select the most appropriate medium for
communicating these written messages. Next, consider
how the audience is likely to respond to each message.
Based on this audience analysis, determine whether the
direct or indirect approach would be effective for each
message, and explain your reasoning.
a. A notice to all employees about the placement of
recycling bins by the elevator doors
b. The first late-payment notice to a good customer who
usually pays his bills on time 8.5 Revising Messages: Conciseness, Courteousness, and
Specificity Critique the following closing paragraphs. Exercises
For active links to all websites discussed in this chapter, visit this
text’s website at www.prenhall.com/bovee. Locate your book and
click on its Companion Website link. Then select Chapter 8, and
click on “Featured Websites.” Locate the name of the page or the
URL related to the material in the text. Please note that links to
sites that become inactive after publication of the book will be removed from the Featured Websites section.
8.1 Revising Messages: Directness and Conciseness Revise
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- E-mail, Instant messaging, positive messages, ConAgra Foods, Information and Action, PHNJ B&E