If youre already friendly with the reader a more

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Unformatted text preview: chievements—perhaps for being promoted or for attaining product sales milestones (see Figure 8.10). Other reasons for sending congratulations include the highlights in people’s personal lives—weddings, births, graduations, success in nonbusiness competitions. You may congratulate business acquaintances on their own achievements or on the accomplishments of a spouse or child. You may also take note of personal events, even if you don’t know the reader well. If you’re already friendly with the reader, a more personal tone is appropriate. Congratulations can also be incorporated into promotional campaigns, such as when companies send messages to new parents or to recent home buyers. Some companies even develop a mailing list of potential customers by assigning an employee to clip newspaper announcements of births, engagements, weddings, and graduations or to obtain information on real estate transactions in the local community. Then they introduce themselves by sending out a form l...
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