Make sure your compliments are both sincere and

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: eir latest news releases, background information on the company, and archives of past news releases. 46053 C PHNJ B&E A B PN 233 C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 234 PART 3 5/17/07 12:59 PM Page 234 Crafting Brief Messages 7 LEARNING OBJECTIVE Describe the importance of goodwill messages and explain how to make them effective Goodwill is the positive feeling that encourages people to maintain a business relationship. Make sure your compliments are both sincere and honest. Taking note of significant events in someone’s personal life helps cement the business relationship. Fostering Goodwill All business messages should be written with an eye toward fostering goodwill among business contacts, but some messages are written primarily and specifically to build goodwill. You can use these messages to enhance your relationships with customers, colleagues, and other businesspeople by sending friendly, even unexpected notes with no direct business purpose. Effective goodwill messages must be since...
View Full Document

This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

Ask a homework question - tutors are online