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archives of past news releases. 46053 C PHNJ B&E A B PN 233 C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 234 PART 3 5/17/07 12:59 PM Page 234 Crafting Brief Messages 7 LEARNING OBJECTIVE
Describe the importance of
goodwill messages and
explain how to make them
Goodwill is the positive feeling that
encourages people to maintain a
Make sure your compliments are
both sincere and honest. Taking note of significant events in
someone’s personal life helps
cement the business relationship. Fostering Goodwill
All business messages should be written with an eye toward fostering goodwill among business contacts, but some messages are written primarily and specifically to build goodwill. You
can use these messages to enhance your relationships with customers, colleagues, and other
businesspeople by sending friendly, even unexpected notes with no direct business purpose.
Effective goodwill messages must be since...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12