Unformatted text preview: e webmaster asks various people to check
out the site and give their feedback. As administrative assistant
to Wal-Mart’s director of marketing, you have just received a request from the webmaster to visit Wal-Mart’s website and give
Your task: Visit www.wal-mart.com and do some online “window shopping.” As you browse through the site, consider the language, layout, graphics, and overall ease of use. In particular, look
for aspects of the site that might be confusing or frustrating— C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 5/17/07 12:59 PM Page 247 CHAPTER 8 annoyances that could prompt shoppers to abandon their quests
and head to a competitor such as Target. Summarize your findings
and recommendations in an e-mail message to the webmaster.
15. The special courier: Letter of recommendation for an old
friend. In today’s mail, you get a letter from Non-Stop Messenger Service, 899 Sparks St., Ottawa, Ontario K1A 0G9, Canada.
It concerns a friend of yours who...
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- Fall '12
- E-mail, Instant messaging, positive messages, ConAgra Foods, Information and Action, PHNJ B&E