Qxd 236 part 3 51707 1259 pm page 236 crafting brief

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Unformatted text preview: best wishes. Here are a few general suggestions for writing condolence messages: ● The primary purpose of condolence messages is to let the audience know that you and the organization you represent care about the person’s loss. Keep reminiscences brief. Recount a memory or an anecdote (even a humorous one), but don’t dwell on the details of the loss lest you add to the reader’s anguish. 46053 C PHNJ B&E A B PN 235 C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 236 PART 3 5/17/07 12:59 PM Page 236 Crafting Brief Messages ● ● ● ● ● Write in your own words. Write as if you were speaking privately to the person. Don’t quote “poetic” passages or use stilted or formal phrases. If the loss is a death, refer to it as such rather than as “passing away” or “departing.” Be tactful. Mention your shock and dismay, but remember that bereaved and distressed loved ones take little comfort in lines such as “Richard was too young to die” or “Starting all over again will be so difficult.” Try to strike a balance between superficial expressions of sympathy and...
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