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Unformatted text preview: in their efforts to help others is Carol Cone of Cone, Inc.,
a Boston-based agency that specializes in cause branding,
linking corporate brands to socially beneficial programs.
One of Cone’s biggest success stories has been publicizing the efforts of ConAgra Foods, which took up the cause
of child hunger in the United States through its Feeding Children Better program. A centerpiece of those efforts is the
Kids Cafés, an after-school program that serves free, hot, nutritious meals to kids in need. Since it became the national
sponsor of Kids Cafés, ConAgra has funded 150 new Kids
Cafés, each one providing more than 10,000 meals a year.
ConAgra also helps in the battle against childhood hunger
by helping to improve the distribution of food nationwide.
Cone focuses news releases, web content, and other
messages on the three main goals of the program: (1) getting
food to children who need it, (2) repairing the breakdowns in
food distribution, and (3) raising national awareness about
child hunger. ConAgra an...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12