Ready to help them in their efforts to help others is

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: in their efforts to help others is Carol Cone of Cone, Inc., a Boston-based agency that specializes in cause branding, linking corporate brands to socially beneficial programs. One of Cone’s biggest success stories has been publicizing the efforts of ConAgra Foods, which took up the cause of child hunger in the United States through its Feeding Children Better program. A centerpiece of those efforts is the Kids Cafés, an after-school program that serves free, hot, nutritious meals to kids in need. Since it became the national sponsor of Kids Cafés, ConAgra has funded 150 new Kids Cafés, each one providing more than 10,000 meals a year. ConAgra also helps in the battle against childhood hunger by helping to improve the distribution of food nationwide. Cone focuses news releases, web content, and other messages on the three main goals of the program: (1) getting food to children who need it, (2) repairing the breakdowns in food distribution, and (3) raising national awareness about child hunger. ConAgra an...
View Full Document

This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

Ask a homework question - tutors are online