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Unformatted text preview: think of, write as supportive a letter as possible about your friend Kathryn to Roscoe de
la Penda, Human Resources Spet, Non-Stop Messenger. E-Mail
16. Red dirt to go: Positive e-mail reply from Paradise Sportswear. As the owner of Paradise Sportswear in Hawaii, Robert
Hedin was nearly done in by Hurricane Iniki in 1992, which
wiped out his first silk-screened and airbrushed T-shirt business. He tried again, but then Hawaii’s red dirt started seeping
into his warehouse and ruining his inventory. Finally, a friend
suggested that he stop trying to fight Mother Nature. Hedin took
the hint: He mortgaged his condo and began producing Red
Dirt Shirts, all made with dye created from the troublesome local dirt.
Bingo. Hedin’s Red Dirt Sportswear designs are so popular,
they’re being snapped up by locals and tourists in Hedin’s eight
Paradise Sportswear retail outlets and in every Kmart on the islands. Hedin even added a new line: Lava Blues, made with real
Hawaiian lava rock.
“You can make 500 shirts with a bucket of dirt,” grins Hedin
as he shows you around the operation on your first day. He’...
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- Fall '12