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Unformatted text preview: essage to be posted on the project blog. In
your own words, convey the following four points as clearly and
succinctly as you can:
• Be yourself. We want input from as many perspectives as
possible, which is why we recruit such a diverse array of
participants. Don’t try to get into what you believe is the
mindset of an advertising spet—we want you to ap- 46053 C PHNJ B&E A B PN 244 proach the given challenge using whatever analytical and
creative skills you normally employ in your daily work.
• Create, don’t edit. Don’t edit, refine, or self-censor while
you’re typing during the initial five-minute session. We
don’t care if your ideas are formatted beautifully, phrased
poetically, or even spelled correctly. Just crank ’em out as
quickly as you can.
• It’s about the ideas, not the participants. Just so you know
up front, all ideas are collected anonymously. We can’t tell
who submitted the brilliant ideas, the boring ideas, or the
already-tried-that ideas. So while...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12