Thats not so funny your task alberta greenwood asks

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: fee for leasing the floor space, as well as a percentage for every ad it sells. Alberta was definitely interested, and turned to you after Beeker left. “Tom says that advertising decals on the floor in front of the product reach consumers right where they’re standing when making a decision,” explained Alberta. “He says the ads increase sales from 25 to 75 percent.” You both look down at the dusty floor, and Alberta laughs.“It seems funny that manufacturers will pay hard cash to put their names where customers are going to track dirt all over them! But if Tom’s telling the truth, we could profit three ways: from the leasing fee, the increased sales of products being advertised, and the share in ad revenues. That’s not so funny.” Your task: Alberta Greenwood asks you to write a letter for her signature to CEO Richard Rebh at Floorgraphics, Inc. (5 Vaughn Dr., Princeton, NJ 08540) asking for financial details and practical information about the ads. For example, how will you clean your floors? Who installs and removes the ads? Can y...
View Full Document

This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

Ask a homework question - tutors are online