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Unformatted text preview: g it and may or may not be motivated to
read it, so you need to gauge their potential reaction and
plan your message accordingly. In contrast, when someone else initiates the request, that person will obviously
be anticipating your response. The person may or may
not like what you have to say, of course, but at least your
message will be expected. 7 Describe the importance of goodwill messages, and explain how to make them effective. Goodwill messages
are important for building relationships with customers,
colleagues, and other businesspeople. These friendly, unexpected notes have no direct business purpose, but they
make people feel good about doing business with the
sender. To make goodwill messages effective, make them
honest and sincere. Avoid exaggerating, back up compliments with specific points, and give restrained praise. Explain how to ask for specific action in a courteous
manner. A courteous close contains three important
elements: (1) a specific request, (2) information abo...
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- Fall '12