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from every manager by the end of next week!” To get that kind of
cooperation, you’d better organize your questions effectively.11 ROUTINE MESSAGES
9. Here’s how it will work: Explaining the brainstorming
process. Austin, Texas, advertising agency GSD&M Advertising
brainstorms new advertising ideas using a process it calls dynamic
collaboration. A hand-picked team of insiders and outsiders is
briefed on the project and given a key question or two to answer.
The team members then sit down at computers and anonymously
submit as many responses as they can within five minutes. The
project moderators then pore over these responses, looking for
any sparks that can ignite new ways of understanding and reaching out to consumers.
Your task: For these brainstorming sessions, GSD&M recruits an
eclectic mix of participants from both inside and outside the
agency—figures as diverse as economists and professional video
gamers. To make sure everyone understands the brainstorming
guidelines, prepare a m...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12