To make sure everyone understands the brainstorming

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Unformatted text preview: full report from every manager by the end of next week!” To get that kind of cooperation, you’d better organize your questions effectively.11 ROUTINE MESSAGES Blogging SKILLS 9. Here’s how it will work: Explaining the brainstorming process. Austin, Texas, advertising agency GSD&M Advertising brainstorms new advertising ideas using a process it calls dynamic collaboration. A hand-picked team of insiders and outsiders is briefed on the project and given a key question or two to answer. The team members then sit down at computers and anonymously submit as many responses as they can within five minutes. The project moderators then pore over these responses, looking for any sparks that can ignite new ways of understanding and reaching out to consumers. Your task: For these brainstorming sessions, GSD&M recruits an eclectic mix of participants from both inside and outside the agency—figures as diverse as economists and professional video gamers. To make sure everyone understands the brainstorming guidelines, prepare a m...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

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