Write this congratulations youve been selected to

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Unformatted text preview: nancial analyst. 46053 C PHNJ B&E A B PN Prepare your audience for the detail that follows by beginning your positive message with the main idea or good news. WRITE THIS Congratulations. You’ve been selected to join our Cleveland office as a financial analyst, beginning March 20. 221 C/M/Y/K DESIGN SERVICES OF M09_BOVE5352_09_SE_C08.QXD 222 PART 3 5/17/07 12:59 PM Page 222 Crafting Brief Messages FIGURE 8.4 Ineffective and Effective Versions of Claim Note the difference in both tone and information content in these two versions. The ineffective version is emotional and unprofessional, whereas the effective version communicates calmly and clearly. e v ecti eff In Opens with emotions and details Uses a defensive tone and blames the meter reader Closes with irrelevant information and a weak defense e ctiv Effe Provides details in the body so that the reader can understand why Covington thinks a problem exists Opens by clearly and calmly stating the problem Presents details clearly, concisely, and completely Requests specific action in the closing...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.

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