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3. Tracking the new product buzz: Text message to colleagues at
a trade show. The vast Consumer Electronics Show (CES) is the
premier promotional event in the industry. More than 130,000 industry insiders from all over the world come to see the exciting new
products on display from nearly 1,500 companies—everything
from video game gadgets to Internet-enabled refrigerators with
built-in computer screens. You’ve just stumbled on a video game
controller that has a built-in webcam to allow networked gamers to
see and hear each other while they play. Your company also makes 46053 C PHNJ B&E A B PN 242 4. Step on it: Letter to Floorgraphics requesting information
about underfoot advertising. You work for Alberta Greenwood,
owner of Better Bike and Ski Shop. Yesterday, Alberta met with the
Schwinn sales representative, Tom Beeker, who urged her to sign a
contract with Floorgraphics. That company leases floor space
from retail stores, then creates and sells floor ads to manufacturers
such as Schwinn. Floorgraphics will pay Alberta a...
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This note was uploaded on 03/24/2013 for the course ECON 830 taught by Professor Shahlasultaova during the Fall '12 term at Khazar University.
- Fall '12