Your audience will have trouble believing

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Unformatted text preview: al with that of peers, if available (for example, “Ms. Jonasson consistently ranked in the top 10 percent of her class”) Your overall evaluation of the candidate’s suitability for the opportunity As surprising as this might sound, the most difficult recommendation letters to write are often those for truly outstanding candidates. Your audience will have trouble believing uninterrupted praise for someone’s talents and accomplishments. To enhance your credibility—and the candidate’s—illustrate your general points with specific examples that point out the candidate’s abilities and fitness for the job opening. Most candidates aren’t perfect, however, and you’ll need to decide how to handle each situation that comes your way. Omitting a reference to someone’s shortcomings may be tempting, especially if the shortcomings are irrelevant to the demands of the job in question. Even so, you have an obligation to refer to any serious shortcoming that 46053 C PHNJ B&E A B PN 229 C/M/Y/K Handling routine communication in a friendly, audience-focused way is one of the many reasons that the Alexandria, Virginia–based bank Burke & Hebert enjoys almost fanatical customer loyalty. President Hunt Burke helps ensure that customer inquiries are handled promptly an...
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