report INB.docx - 1|Page A report on Export division of...

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A report on Export division of Walton COURSE TITLE: Principles of Marketing COURSE ID: INB 301 SECTION: 7 SEMESTER: Spring 2019 Submitted By Nishan Tripura 1730411 Md. Nishad Miah 1721014 MD. Moynul Islam Imon 1721705 Abdullah al mamun 1730765 Submitted To: Kazi Mohammad Jamshed Lecturer Department of International Business Independent University, Bangladesh DATE OF SUBMISSION: 4th April 2019 Independent University, Bangladesh 2 | P a g e
Letter of Transmittal 4th April, 2019 To Kazi Mohammad Jamshed Lecturer Department of International Business School of Business Independent University, Bangladesh Subject: Submission of report Respected Faculty, It is a great pleasure for us to submit you our report on “Export division of Walton limited” We have tried our level best to follow the guidelines provided by you. It is worth mentioning that, we enjoyed the whole event during preparing this report. We are very glad that you have given us the opportunity and all the support to prepare this report. I hope that it will meet the standards of your judgement. Thank you Sincerely yours 3 | P a g e
On behalf of the group Nishan Tripura Acknowledgement First, we want to pay our gratitude to almighty Allah for the preparation of the report successfully. Then, we would like to thank our respected course instructor Kazi Mohammad Jamshed to give us the opportunity to do this work as well as for giving an overall concept on the process of preparation. He helped us a lot while doing this report with proper instruction and theoretical knowledge. Also thanks to Mr. Abdur Rauf, Business Head (Developed Countries) International Business unit to share us valuable information about Walton. It was a great effort to do this report and hope the effort will work out. 4 | P a g e
Table of Content Contents Executive summary ......................................................................................................................................... 6 Mission: ...................................................................................................................................................... 7 Vision: ......................................................................................................................................................... 8 Walton Product gallery ................................................................................................................................. 8 International fame .......................................................................................................................................... 9 Export ............................................................................................................................................................ 10 Export Opportunity ....................................................................................................................................... 11 Foreign Market Analysis ................................................................................................................................ 12 Rational for exporting ............................................................................................................................... 12 Rational for targeted foreign markets ........................................................................................................ 13 Country profile comparison ........................................................................................................................... 17 Market Entry Strategy .................................................................................................................................... 19 Sales and Promotion Strategy ........................................................................................................................ 20 Risk Management Strategy ............................................................................................................................ 22 Recommendation .......................................................................................................................................... 24 Conclusion ..................................................................................................................................................... 25 Reference: ..................................................................................................................................................... 26 5 | P a g e
Executive summary Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan “Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality product all over the world. Capturing the local market with their electronic products, now they are also manufacturing two wheeler vehicles. With low labor cost they are offering highly affordable price to the consumers. All their foreign competitors are having tough competition in all the sectors but Walton has made and unique brand image by branding Bangladesh. They have spread out their marketing and service network all over the country. Now they have the best marketing network in South Asia with superior service.

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