1.Data%20and%20statistics

# 1.Data%20and%20statistics - 10:35:05 AM 2 1.1(Applications...

This preview shows pages 1–4. Sign up to view the full content.

7/19/2010 10:35:05 AM 1 一、資料與統計 ........................................................................................................................ 2 1.1 統計學在商業和經濟層面的應用 (Applications in business and economics) .............. 7 1.2 資料 (Data; data set) ........................................................................................................ 8 1.2.1 基本單位 (elements; elementary units) 、變數 (variables) 、觀測值 (observations) ....................................................................................................................................... 9 1.2.2 評量尺度 (Measurement scale) 的數值類型、量表水準 (levels of scales) ........ 12 1.2.2.1 名目尺度、名義尺度 (Nominal scale) 、類別尺度 (Categorical scale) . 12 1.2.2.2 順序尺度、次序尺度、序位尺度、等級尺度 (Ordinal scale) ............. 13 1.2.2.3 等距尺度、區間尺度、間距尺度 (Interval scale) ................................. 13 1.2.2.4 等比尺度、比例尺度、比率尺度、比值尺度 (Ratio scale) .................. 14 1.2.2.5 問卷設計中數值類型敘述範例 ............................................................... 15 1.2.3 質化和量化資料 (Qualitative and quantitative data) .......................................... 17 1.2.4 橫斷面和時間序列資料 (Cross-sectional and time series data) ......................... 17 1.3 資料來源 (Data sources) ............................................................................................... 19 1.4 敘述性統計、敘述統計學 (Descriptive statistics) ...................................................... 20 1.5 推論性統計、推論統計學 (Inferential statistics) ........................................................ 20 1.6 應用統計學 (Applicative statistics) .............................................................................. 21

This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document