CTCS191MIDTERMREVIEW - Midterm Review Sheet Terms o...

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Midterm Review Sheet Terms: o Psychographics: are variables that have to due with the Interests, values, lifestyles, attitudes, and opinions of the television audience. o Narrowcasting: could also be referred to as niche marketing. It is when a television program/advertisement caters to a specific and distinct audience due to demographics, psychographics, etc. Series – defined set of recurring characters; self-contained narrative arcs each episode; story concludes each individual episode (Law and Order). Serial : maintains specific and substantive narrative connections between each episode; Continuation of story is fundamental to narrative pleasure and narrative coherence; Characters’ pasts are significant to the present story. Dominant, negotiated, and oppositional readings: Dominant/Hegemonic Reading the reader fully shares the texts code o power and ideology through values o viewer accepts and reproduces preferred reading o seems natural and transparent Makeover: Home Edition Negotiated Reading Adjusts some of the meanings to suit situation o Broadly accepts the preferred reading o But sometimes resists and modifies to reflects their own position Inherent Contradictions o Viewer creates a hierarchy of meanings Oprah Oppositional Reading The reader directly opposes the preferred reading Does not share the texts code and rejects this reading An alternative frame of reference The Daily Show with Jon Stewart Textual Poaching – Part of fan culture lecture; appropriating materials from the program and re-working it for their own use. Henry Jenkins discovered that audiences are a very interpretive community and take part in “textual poaching”; Fans are not just consumers anymore but actual producers of meaning; they rewrite the texts of the show; they are participatory, complex, active, and creative. Fans reject critical distance from there “beloved” texts; Text is drawn close not so that the fan can be possessed by it but rather so that the fan may more fully possess it; key rule of thumb: possession and appropriation. Niche audience: A smaller, more defined and segmented audience, first targeted with Cable in the 1980’s. Shows like Queer Eye for a Straight Guy or Monster Garage are obviously targeted at a select group of people (niche).
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Dominant ideology: A system of beliefs about the world that benefits the ruling class. TV asserts the dominant ideology, which demonstrates that society (and the society depicted on TV) consists of a set of hierarchical social relations. Convergence: One of the reasons why it is difficult to define what television is. We live in an “age of convergence” in which content crosses over to other mediums. For example, many predict that the future holds a convergence of the television set and the personal computer. If this were to happen, a person could use their TV the same way that they use the Internet; there could be customized viewer “channels” or favorite programs or you could buy something a character
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This test prep was uploaded on 02/04/2008 for the course CTCS 190 taught by Professor Casper during the Spring '07 term at USC.

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CTCS191MIDTERMREVIEW - Midterm Review Sheet Terms o...

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