Social Psychology Chapter 4 Definitions

Social Psychology Chapter 4 Definitions - Chapter 4...

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Chapter 4 Definitions Attitude – evaluation of various aspects of the social world. Social Learning – the process through which we acquire new information, forms of behavior, or attitudes from other persons. Classical Conditioning – a basic form of learning in which one stimulus, initially neutral, acquires the capacity to evoke reactions through repeated pairing with another stimulus. In a sense, one stimulus becomes a signal for the presentation or occurrence of the other. Subliminal Conditioning – classical conditioning of attitudes by exposure to stimuli that are below individuals’ threshold of conscious awareness. Social Norms – expectations about how people will or should behave in a particular context. Instrumental Conditioning – a basic form of learning in which responses that lead to positive outcomes or that permit avoidance of negative outcomes are strengthened. Observational Learning – a basic form of learning in which individuals acquire new forms of behavior as a result of observing others. Third-Person Effect – effect that occurs when the impact of media exposure on others’ attitudes and behaviors is overestimated and the impact on the self is underestimated. Social Comparison – the process through which we compare ourselves to others in order to determine whether our views of social reality are or are not correct. Mere Exposure
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Social Psychology Chapter 4 Definitions - Chapter 4...

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