Chap017 - Chapter 17 Outlet Selection and Purchase Multiple...

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Chapter 17 Outlet Selection and Purchase Multiple Choice Questions 1. To combat the problem of returns when items don't fit as intended, mybest fit has developed a _____. A. full-body scanner that body measurements in B. computerized touchscreen PC that can be attached to s C. system in which consumers register their fingerprint and scanned at checkout D. shopping "bot" that searches the Internet for the lowest E. computerized shopping list of favorite and frequently pu 2. Which of the following is true regarding Internet shopping? A. Most future growth will come from new users. B. Most future growth will come from existing buyers. C. Annual growth in the number of Internet users is low. D. b and c E. a and c 3. The top categories of online spending include 4. Any source of products or services for consumers is referred to as a _____.
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5. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____. 6. Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____. A. alternative shopping B. outsourcing C. multi-level marketing D. non-traditional shopping E. in-home shopping 7. It is predicted that the total web-influenced in-store sales will be _____ in 2015. 8. Which online shopping segment found by Experian is the highest catalog shopper?
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9. Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity? 10. Greg is a carpenter and his wife, Marsha, is a second grade teacher. They use their computer to keep in touch with their children, and rarely shop online. In which online shopping segment do they belong? A. Virtual Shoppers B. Status Strivers C. Just the Essentials D. Original Traditionalists E. Shopping Lovers
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  • Spring '13
  • SrinivasRRao
  • d., E.

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