Chapter 3 Student: ___________________________________________________________________________ 1. Men are more involved than ever in the grocery shopping task because of _____: A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. a and b E. all of the above 2. The percentage of U.S. men who are the primary grocery shopper for their home is _____. A. 5 percent B. 25 percent C. 51 percent D. 75 percent E. none of the above 3. ____ are widely held beliefs that affirm what is desirable. A. Norms B. Cultural values C. Precepts D. Prescriptions E. Orientations 4. Which of the following is true regarding changes in American cultural values? A. Shifts in cultural values are not observable. B. Changes in values tend to occur quickly. C. Changes in values tend to occur evenly across individuals and groups. D. There is substantial variance in values across individuals and groups. E. Cultural values are constant. 5. Which of the following provides an accurate description of the organic food market? A. foods which meet USDA standards so that they are certified organic enhance consumer trust B. organic sales are expected to grow to $50 million by 2012 C. roughly two-thirds of Americans buy organic foods regularly D. supermarkets are expected to begin carrying organic foods by 2012 E. all of the above describe the organic food market 6. Which of the following has NOT been found to be a top motive for organic purchases? A. lower cost B. health C. taste D. food safety E. environment 7. Mitch buys organic food and does not eat any foods containing pesticides, herbicides or antibiotics. He based this lifestyle decision on his belief that food grown without the use of chemicals keeps them out of our bodies directly (we don't consume them in our food) and indirectly (they don't end up in our drinking water through run-off). On which motive did Mitch base his decision? A. economics B. health and environment factors C. governmental policy D. religious reasons E. all of the above are motives on which Mitch based his decision
8. When did Americans begin to place increased emphasis on leisure, immediate gratification, and sensual gratification? A. after the end of the Civil War B. after the end of World War I C. during the Depression D. after the end of World War II E. after the Vietnam War 9. Leigh is working on a research project for her marketing class, and her assignment is to study how Americans' values with respect to sensual gratification and abstinence have changed in the past 50 years. Which of the following would give her the best insight into these changes? A. advertising
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