MKTG101-10-Distribution

res au an s ba s e c vendiing machiines vend ng mach

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: barrs,, ettc.. Res au an s ba s e c Vendiing machiines Vend ng mach nes IIntterrnett n e ne Ba ck g ro un d 14 Ba ck g ro Selecting Distributors: Considerationsnd u ® Level of service / sales support needed Level service ® Level of retail specialization appropriate to product Level appropriate ® Type of shopper attracted by retailer: ®Price/value shoppers ®Service/quality shoppers ®Affinity shoppers (store’s image appeals to them) ® Organizational structure / complexity ® Ability to control the retailer ® Retailer’s location Retailer’s location ®… 15 Ba ck g Beyond channel intermediaries, logistics can r be ou an important source of competitive advantage nd ®Logistics involves the tasks of planning, Logistics implementing, and controlling the physical flow of materials, final products, information and after-service information ®Examples: Dell, Ikea, Neste, Caterpillar ®Best practice examples: 16 Motivating and Evaluating Retailers ® Attractive dealer margins to create appropriate Attractive margins economic incentives: economic ®Get shelf space ®Get promotional support for your brand ®Dealer pushes most profitable SKUs (next slide) ® Frequent co-op advertising or other trade promotions Frequent trade ® Assist / control / co-own / monitor merchandizing and Assist merchandizing other promotional efforts other ® Minimizing channel conflicts (vertical and horizontal) Minimizing channel...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online