MKTG101-10-Distribution

E clothing wide variety of product lines ie clothing

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Unformatted text preview: ariety of product lines i.e. clothing, Wide variety of product lines i.e. clothing, home furnishings, and household items home furnishings, and household items Wide variety of food, laundry, and household Wide variety of food, laundry, and household products products Limited line of high-turnover convenience Limited line of high-turnover convenience goods goods Supermarkets Supermarkets Convenience Stores Convenience Stores Discount Stores Discount Stores Broad product line, low margin, high volume Broad product line, low margin, high volume Off-Price Retailer Off-Price Retailer Inexpensive, overruns, irregulars, and Inexpensive, overruns, irregulars, and leftover goods leftover goods Large assortment of routinely purchased Large assortment of routinely purchased ffoodand nonfood products, plus services ood and nonfood products, plus services Superstores Superstores The types and their relative importance vary a lot from country to country, greatly complicating international distribution strategy 13 Types of non-store retailers Diirrectt sellliing D ec se ng (door to door, shopping parties, multilevel marketing...) (door to door, shopping parties, multilevel marketing...) Diirectt marrkettiing D rec ma ke ng (catalogs, TV infomercials, internet, direct sales through magazine ad...) (catalogs, TV infomercials, internet, direct sales through magazine ad...) Resttaurrantts,,...
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This note was uploaded on 03/31/2013 for the course MKTG 101 taught by Professor Pdm during the Spring '13 term at SMU.

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