Marketing Plan.pptx - Presented BY 03_Karan Ashar...

This preview shows page 1 - 8 out of 24 pages.

Presented BY03_Karan Ashar09_Swapnil Ghag10_Yogesh Ghate20_Vrushali Mestry31_Rohit Uttekar33_Sanchita YendheK J Somaiya Institute of Management Studies(MBA_PT_Finance 2020-23)
Marketing Plan“Plan the work; Work the Plan.”
What is Marketing Plan?.
Definition of MarketingPlan“A marketing plan is a written document that summarizeswhat the marketer has learned about the marketplaceand indicates how the firms plan to reach its marketingobjective.” -Marian Wood.Marketing plan is a detailed, fully researched writtenreport on marketing objectives & marketing strategy to beused to achieve goals.It Includes Information relating to -Products or services offeredPricingTarget MarketCompetitorsMarketing budgetPromotional Mix
Marketing PlanThe Marketing planmay be Productspecific, MarketSpecific or companywide plan thatdescribes activitiesinvolved in achievingspecific marketobjectives within settimeframe.
Why is a Marketing Plan so important?
Content of the Marketing PlanExecutive Summary(Brief overview of theproposed plan)

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 24 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A
Tags
Marketing, Broad Marketing

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture