Capstone Task 1..pptx - Tanner Brimhall 001349446 The Bike...

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Tanner Brimhall 001349446 The Bike Room 1
Mission Statement Pedaling to a Healthier Life and Cleaner World Mission Statement and Objectives Objectives Superior Customer Service – High Personal Touch Superior Manufacturing – Strong Asset Management Willing to Challenge Even the Best Competitors Embrace Conscious Capitalism Excellence, Trust, Commitment 2
Target Segments 1.Recreation 2.Mountain 3.Speed 3
Sales Market Share Company Recreation Mountain Speed Total Demand The Bike Room 190 171 150 511 THE GOOD BIKE 18 94 174 286 Thunder Bike 520 0 363 883 BIK3D 508 275 0 783 Back to Bike 595 0 375 970 TOTAL 1,831 540 1,062 3,433 4 Past Market Performance
Past Financial Performance 5 Indicator Minimum Maximum Average The Bike Room Cumulative Total Performance 0.000 0.645 0.336 0.445 Cumulative Financial Performance -1.668 7.966 4.379 6.777 Cumulative Market Performance 0.110 0.282 0.213 0.169 Cumulative Marketing Effectiveness 0.645 0.746 0.690 0.665 Cumulative Investment in Future 6.782 12.449 9.269 10.058 Cumulative Wealth 0.651 0.809 0.730 0.666 Cumulative Human Resource Management 0.655 0.800 0.700 0.655 Cumulative Asset Management 0.151 0.323 0.248 0.323 Cumulative Manufacturing Productivity 0.349 0.692 0.571 0.692 Cumulative Financial Risk 1.000 1.000 1.000 1.000 Cumulative Reputation 0.596 0.646 0.629 0.596 Global Expansion

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