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Unformatted text preview: -DINKs – Double income no kids – -BOBOs – Bourgeois Bohemian – they have money, but live a lifestyle of elective poor – Free thinking, stand up for yourself, communal, kind to your fellow man. They buy tools, organic stuff, such as food, building materials, artisan foods ( made by hand) – Annie’s Mac and Cheeze The best place to advertise would be in places that they read. -Blue Blood Estates – Coastal areas, and Colorado area-Grey Power = Affluent Retirees – -...
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This note was uploaded on 04/07/2008 for the course MARK 54 taught by Professor Gattinella during the Spring '06 term at Santa Rosa.
- Spring '06