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09-12-06 - -DINKs – Double income no kids –-BOBOs –...

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Demographic Segmenting Lifestyle Segmenting - WASPs – white Anglo-Saxon protestant – pretty much dead, usually rich - Yuppies/ YUP – Young urban professionals, working on getting more money – buy stuff to impress others - - GUP/GUPPIES – Gay Urban Professionals - Good consumers, have disposable incomes - BUP/BUPPIES – Black Urban Professionals - Metro Sexual - Straight and Fabulous, behave like women – buy lots of products: shoes, moisturizers, go to salons, mani/pedi, facials, massages, shampoos
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Unformatted text preview: -DINKs – Double income no kids – -BOBOs – Bourgeois Bohemian – they have money, but live a lifestyle of elective poor – Free thinking, stand up for yourself, communal, kind to your fellow man. They buy tools, organic stuff, such as food, building materials, artisan foods ( made by hand) – Annie’s Mac and Cheeze The best place to advertise would be in places that they read. -Blue Blood Estates – Coastal areas, and Colorado area-Grey Power = Affluent Retirees – -...
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