- -DINKs – Double income no kids –-BOBOs – Bourgeois Bohemian – they have money but live a lifestyle of elective poor – Free thinking

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Demographic Segmenting Lifestyle Segmenting - WASPs – white Anglo-Saxon protestant – pretty much dead, usually rich - Yuppies/ YUP – Young urban professionals, working on getting more money – buy stuff to impress others - - GUP/GUPPIES – Gay Urban Professionals - Good consumers, have disposable incomes - BUP/BUPPIES – Black Urban Professionals - Metro Sexual - Straight and Fabulous, behave like women – buy lots of products: shoes, moisturizers, go to salons, mani/pedi, facials, massages, shampoos
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: -DINKs – Double income no kids – -BOBOs – Bourgeois Bohemian – they have money, but live a lifestyle of elective poor – Free thinking, stand up for yourself, communal, kind to your fellow man. They buy tools, organic stuff, such as food, building materials, artisan foods ( made by hand) – Annie’s Mac and Cheeze The best place to advertise would be in places that they read. -Blue Blood Estates – Coastal areas, and Colorado area-Grey Power = Affluent Retirees – -...
View Full Document

This note was uploaded on 04/07/2008 for the course MARK 54 taught by Professor Gattinella during the Spring '06 term at Santa Rosa.

Ask a homework question - tutors are online