Unformatted text preview: -DINKs – Double income no kids – -BOBOs – Bourgeois Bohemian – they have money, but live a lifestyle of elective poor – Free thinking, stand up for yourself, communal, kind to your fellow man. They buy tools, organic stuff, such as food, building materials, artisan foods ( made by hand) – Annie’s Mac and Cheeze The best place to advertise would be in places that they read. -Blue Blood Estates – Coastal areas, and Colorado area-Grey Power = Affluent Retirees – -...
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- Spring '06
- Marketing, Bobos in Paradise, urban professionals, Gay Urban Professionals, Black Urban Professionals, Demographic Segmenting Lifestyle