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09-19-06 - e social class f education g ethnic back round 3...

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Segment Pick people you might think will be receptive Target Position 1. Geographic a. Region b. city or metro-area size c. urban-rural d. climate 2. Demographic a. income b. age c. gender d. family life cycle
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Unformatted text preview: e. social class f. education g. ethnic back round 3. Psychographic a. Personality b. life-style 4. Values a. Behavioral b. Benefits desired 5. Usage Rate...
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