10-10-06 - = Early Majority = Late Majority = Laggards...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Figure 8.2 Major Stages in the New-Product Development Process. Identify the strategic role of new products, then… 1. Idea generation 2. Screening of ideas 3. Business analysis 4. Prototype analysis 5. Prototype development 6. Market tests 7. Commercialization Each user = $32.00 Read Tipping Point 6 Stages of Adoption 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption 6. Confirmation = Innovators = Early adopters
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: = Early Majority = Late Majority = Laggards Innovators-35, the first to accept a new idea or product-Venturesome and willing to take risks-Cosmopolites: Willing to seek social relationships outside of their peer group 5 Product Factors Affecting the Rate of Adoption- Relative Advantage- Compatibility- Complexity- Trialability- Observabilty...
View Full Document

Page1 / 2

10-10-06 - = Early Majority = Late Majority = Laggards...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online