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Unformatted text preview: = Early Majority = Late Majority = Laggards Innovators-35, the first to accept a new idea or product-Venturesome and willing to take risks-Cosmopolites: Willing to seek social relationships outside of their peer group 5 Product Factors Affecting the Rate of Adoption- Relative Advantage- Compatibility- Complexity- Trialability- Observabilty...
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- Spring '06
- Marketing, new-product development process, Venturesome, Cosmopolites, Read Tipping Point