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Unformatted text preview: Your positioning should transmit the differentiation that you are trying to achieve. Some Positioning Strategies. – In the 22 law book Positioning on specific product features – benefits, needs, or solutions, - use/usage categories – on price, - against the competition, - cultural/gender/age symbols, - the competition. Emotional Branding – www.Thescholarship.com you get credit for going to class....
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This note was uploaded on 04/07/2008 for the course MARK 54 taught by Professor Gattinella during the Spring '06 term at Santa Rosa.
- Spring '06